This is the YouTube model of eliminating friction, and eliminating friction only leads to good things.' Mods and rockers If I send a link to an app that has to be downloaded, maybe three of them will do so. 'If I send a browser link to 20 friends, maybe 15 will end up clicking the link.

This is the YouTube model of eliminating friction, and eliminating friction only leads to good things Rosen Sharma Of course, you can play through now.gg but you can also embed and play that game anywhere: onto your blog or Facebook page or a gaming fandom site.'Īlthough some publishers have pivoted away from browser-based games towards mobile publishing, recently including Miniclip, Sharma emphasised his commitment to a browser-focused approach: 'One thing we realised was a rethinking of 'multiplatform' - less a means of playing games across different types of devices and more fundamental how many of your friends can play. Instead of something akin to a subscription service - a separate space to log in with a catalogue of games to play - we think of cloud gaming like YouTube. 'We think of now.gg and the mobile cloud in general in a very different way to how people think of a cloud gaming server. It sounds like simplicity itself, but Sharma argued that now.gg, Bluestack’s mobile cloud platform, and recently-launched Creator Hub and Creator Studio represent something more disruptive to mobile gaming.

Rosen Sharma, CEO of BlueStacks, has a straightforward vision for mobile gaming: 'I send you a link to click on, and you play it.'

Bluestacks on cloud